Vitality announces new partnership with Samsung

Vitality has announced it has partnered with Samsung UK to integrate Samsung Health into the Vitality Programme, providing members with more ways to track their activity and improve their health.

The new partnership with Samsung will unlock the full benefits of the Vitality Programme to Android users as members will be able to link their Samsung Health profile to their Vitality Member Zone account to automatically capture daily steps and heart rate activity to earn Vitality activity points.

As part of the partnership, members will be able to access a discount of 30% off a Samsung Galaxy Watch3, which can track activity, heart rate, and sleep. An additional offer of 40% off a Samsung Galaxy Watch Active2 – which, in addition to tracking activity, heart rate and sleep – also offers actionable insights on running style and heart rate, is available until the end of June 1.

This 40% offer is part of Vitality’s ‘Step into Summer’ initiative1, which provides members with a range of new and enhanced benefits to support physical and mental health this summer.

Vitality members with a Vitality Health, Life, Invest or Vitality at Work plan – including those who already have a wearable device – will be able to access the discount.

Vitality’s unique shared value insurance model is founded on the principles of behavioural economics, where members are incentivised and rewarded to keep an active and healthy lifestyle, which benefits the member, the insurer and society.

Nick Read, Managing Director of the Vitality Programme, said: “We are always looking at how we can help get more people living healthy and active lives, so we’re delighted to announce our new partnership with Samsung, which will open up the full benefits of the Vitality Programme to Samsung customers.”