Vitality adds Gymshark and Deliveroo to rewards lineup

Vitality has added Gymshark and Deliveroo to its member rewards program, giving users new incentives to stay active and live healthier.

Members can now unlock exclusive discounts on Gymshark apparel through the Get Healthier section of the Vitality app. Starting later this month, they can also select a 30-day Deliveroo Plus Gold membership as a Play reward, offering free delivery and 10% credit back on qualifying orders.

These additions expand Vitality’s partner network, which already includes Garmin, Headspace, PureGym, and Amazon gift cards. Last year, members claimed over £80 million in rewards through the program.