The verdict on #EsuranceSweepstakes campaign
According to data from tech company Spredfast, Esurance Twitter mentions spiked at 6:35 PM when the commercial aired, generating 9,000 tweets per minute. The hashtag also trended nationally on Twitter for roughly 15 minutes. Bottom Line: ~10 million hashtag exposures per hour. Analyze for yourself using social media marketing tool RiteTag.