The verdict on #EsuranceSweepstakes campaign

According to data from tech company Spredfast, Esurance Twitter mentions spiked at 6:35 PM when the commercial aired, generating 9,000 tweets per minute. The hashtag also trended nationally on Twitter for roughly 15 minutes. Bottom Line: ~10 million hashtag exposures per hour. Analyze for yourself using social media marketing tool RiteTag.

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The verdict on #EsuranceSweepstakes campaign

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Esurance plans to stop writing new business

Esurance celebrates 20 years of painless insurance

Esurance survey reveals home safety tech isn’t utilized

Hippo Raises $70M