USAA invests in ID.Me once again

USAA is keeping busy. Last week it announced that it will be using EHR tech to expedite life insurance applications. And now it has announced a participation in ID.Me’s $19 million dollar Series B round. Recall: ID.Me is a DC-based startup, launched in 2010 by combat veteran Blake Hall, to provide consumers with an ID.me wallet to verify and manage their online identity. Think: any member of an affiliation group – whether school, army, or else, can use ID.me to store their ID cards to later share the data with third party sites. The startup has raised $39.55 million since its inception. Bottom Line: USAA could use ID.me’s tech to verify the identities of its customers. As is, the brand is trusted by plenty you know and like.