Urgent.ly Raises $21M Series B

“The traditional Roadside industry’s lack of a customer-centric and technologically driven solution has created an opportunity for a platform like Urgent.ly, which delivers help through a seamless, end-to-end digital platform, viewable by every stakeholder in real time. The platform places Urgent.ly at the intersection of an expanding set of market opportunities driven by underlying macro changes across mobility, transport, automation and technology.” 

– From Urgent.ly’s whitepaper “BREAKDOWN SHAKEUP: Reimagining Roadside Assistance in the Era of New Mobility”


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Urgent.ly , a global mobility and roadside assistance platform, has announced it has raised $21m in new Series B funding. BMW i Ventures; InMotion Ventures, Jaguar Land Rover’s venture capital fund; and Porsche Ventures participated in the round with support from current investors.

“The old model of roadside assistance must make way for a modern, more digital approach. Urgent.ly will allow OEMs around the world to provide their customers the kind of real-time and connected digital experience they now expect in everything from food delivery to ride-sharing. Urgent.ly enables unparalleled transparency connecting dealerships, OEMs, providers and customers in real time, with actionable data-driven insights to optimize the experience along every step of the way.” – Partner, BMW i Ventures, Kasper Sage.

“We fundamentally believe that OEMs need to work more closely together to create the foundations for an improved, technology-enabled customer experience, and fully harness the fantastic entrepreneurial energy that is driving the digital transformation of our industry. For Jaguar Land Rover to invest, alongside other established automotive manufacturers, into a business like Urgent.ly that is making great strides to transform the roadside assistance industry to deliver a better customer experience, is a completely logical step for us.” – Managing Director, InMotion Ventures, Sebastian Peck.

Separately, BMW Group has also recently selected Urgent.ly to work together with the BMW ConnectedDrive Customer Interaction Center (BMW Assist) as the vendor partner to provide roadside assistance and extended mobility services to owners of all four of its brands in the U.S.: BMW, BMW Motorrad, MINI and Rolls-Royce Motor Cars.

“We are extremely pleased to provide BMW, BMW Motorrad, MINI and Rolls-Royce Motor Cars customers in the U.S. exclusively with Urgent.ly services. Urgent.ly’s innovative and flexible modular platform allows us to realize our vision for a completely transparent and integrated roadside assistance experience for BMW drivers and riders. The team at Urgent.ly understands the expectations of our customers and have demonstrated the ability to tailor programs and features in their software. This provides the ability to offer unique services using BMW Servicemobile operated by our authorized dealers or, when needed, a highly-vetted, brand-specific network of the best towers and transportation professionals in the industry.” – Manager for BMW Roadside Assistance and Mobility Services, Mike Hernandez.