Sony Honda Mobility of America partners with Urgently

Sony Honda Mobility of America (SHMA) has partnered with Urgently , a digital roadside assistance platform, to provide AFEELA drivers with nationwide support across all 50 states and Washington, D.C.

Starting with the AFEELA 1 deliveries in 2026, SHMA customers will gain access to Urgently’s network of towing and non-towing providers. Drivers will receive real time text updates with truck location, arrival estimates, and contact details, while vehicles will be transported to SHMA’s facilities or partner service centers when needed.

“Partnering with Urgently allows us to offer our customers unmatched confidence on the road. For SHMA, this partnership is also about ensuring a premium, connected experience for AFEELA drivers. Urgently’s nationwide network and digital-first platform enable us to continue to focus on delivering innovation while guaranteeing support for our customers anytime, anywhere.” – Shugo Yamaguchi, President and CEO, Sony Honda Mobility of America Inc.

“Our partnership with Sony Honda Mobility of America and their AFEELA brand centers on delivering an exceptional customer assistance experience that matches their groundbreaking vehicle. We anticipate AFEELA customers to be digitally sophisticated, expecting seamless, high-quality service when assistance is needed —which aligns perfectly with our technology-driven approach to roadside assistance.” – Matt Booth, CEO, Urgent.ly Inc.