Tune Protect launches TPXtra to combine insurance and lifestyle services

Tune Protect has launched TPXtra, a digital platform that lets customers customize insurance coverage and access travel and lifestyle services through a single account.

Powered by White Label, Tune Protect’s technology arm, the platform supports the insurer’s strategy to build direct relationships with customers beyond purchases made through partner booking platforms.

Its first offering, Travel Beyond, combines customizable travel protection with optional services including eSIM connectivity, Delay Pass benefits, airport lounge access and airport transfers. Customers can book and redeem services through the same account and add services as their plans change.

Tune Protect is expanding its merchant network across connectivity, airport lounges, ground transfers and mobility, with plans to add telehealth, motor care and other lifestyle services. Participating merchants can reach customers through TPXtra and the insurer’s regional distribution channels.

The company plans to extend the platform beyond travel with Motor Beyond and Home Beyond, scheduled to launch from the end of 2026 onwards.