Toyota launches car insurance in Ireland

Toyota Motor Corporation has launched a new branded motor insurance product for Toyota and Lexus drivers in Ireland, expanding its insurance offering into the market through a partnership with Wrisk .

The product was developed by Toyota Insurance Services, Toyota’s insurance centre of excellence, in collaboration with Wrisk Europe, which will manage the policy and digital experience. The launch marks Toyota’s latest move to embed insurance more tightly into the vehicle ownership journey.

The policy is tailored specifically for Toyota and Lexus vehicles and includes any driver cover, guaranteed repairs using genuine Toyota parts, no claims bonus protection, and vandalism and uninsured driver protection. Additional benefits are included for hybrid and electric vehicle owners, such as battery cover, charging cable cover, and home charger protection.

Toyota positions the offering as competitively priced and designed to provide straightforward access, transparent cover, and peace of mind for customers.

Wrisk’s technology platform underpins the product, supporting a fully digital and integrated insurance experience.

The launch adds Ireland to the growing list of markets where automakers are introducing branded insurance products, using embedded distribution and technology partners to retain customer relationships beyond the point of sale.