Tower Challenges the Market With Plain English


The New Zealand-based insurer has won a Plain English Award for its House Insurance policy. “Our customers made it very clear to us they wanted to understand what they were covered for. So we removed all the complex words and phrases, we included comparisons between our different levels of cover, and we used images and design features to help achieve this for them” – Tower CEO, Richard Harding.


“We worked closely with the team from Write Limited. They helped with training our team and mentored them through the writing and design of the documents. We are proud to have won the award, and excited that all of New Zealand can now benefit from simpler insurance.”


Why Tower? Backyard cricket coverage is automatically included with new house insurance policies, because what summer does, they undo. They offer a SmartDriver app that rewards one for safer driving. One could save up to 20% on 3 or more policies.


Why not Tower?