Tide launches Tide Insurance

Tide, a London-based business management platform, is launching Tide Insurance for small and medium-sized businesses. The new service enables Tide members to access business insurance directly through the Tide app. The first products are being launched in partnership with Admiral Business.

Founded in 2015, Tide supports ~750k businesses in the UK – around 14% of all SMBs in the country. Using information Tide already holds about its members’ businesses (revenue, industry, and number of employees), the app can pre-populate details.

Three business coverages will be offered initially: Employers’ Liability, Public Liability, and Professional Indemnity insurance. The offering will begin rolling out to Tide members soon, with further product enhancements planned in 2026.

“We’re constantly looking for ways to save our members time and make running a business simpler. Tide Insurance brings seamless, tailored insurance directly into the Tide app – so SMBs can protect themselves and their teams without wasting hours on paperwork. For too long, small businesses have been underserved and underinsured. Tide Insurance helps bridge that gap by making insurance more accessible, relevant and easy to manage alongside everything else they do with Tide.” – Oliver Prill, CEO at Tide.

“We’re excited to partner with Tide to embed tailored insurance directly into their app, making protection more accessible and seamless for SMEs. This reflects our drive to challenge convention and use innovation to make insurance smarter and faster. By fusing our insurance expertise with Tide’s smart digital tools, we’re simplifying protection and integrating it into everyday business banking. It’s a step towards our ambition to make insurance easier to access and understand.” – Emma Huntington, CEO at Admiral Business.