Tictrac raises $7.5 million
Tictrac, the London-based health engagement platform, has raised $7.5 million in a round led by Puma Private Equity, bringing its total funding to date to $17 million.
Founded in 2010, Tictrac offers a health and wellness platform and it works with insurers, employers and government bodies across the US, Europe and Asia. The company relies on content contributed by well-known health and fitness influencers, covering fitness, yoga, meditation, mindfulness, recipes and blog posts, and it allows users to follow the content or experts they relate to. The Tictrac app features personalized guidance, rewards and promotional offers, customized health dashboards, and tools to identify user health risk, among other things.
In 2017, Tictrac partnered with Aviva and Munich Re to launch apps that promote health and wellness. In 2018, it partnered with Generali Employee Benefits to launch CIAO, a mobile health app designed to help clients promote healthy behaviors within their organizations. And in 2019, Prudential announced a strategic partnership with the company to provide personalized wellness services to consumers in Asia.
“Now more than ever, companies have a greater role and responsibility in supporting the health of their workforce. And while businesses are focused on sustaining retention and productivity – particularly with so many people working remotely – they are now tasked with trying to navigate health issues such as burn-out and striking a healthy work-life balance.” – Martin Blinder, CEO and founder of Tictrac.
“We have been consistently impressed with Tictrac’s ability to heighten health and wellbeing engagement, which in turn will help alleviate some of the pressures our health services continue to face.” – Rupert West, Managing Director at Puma Private Equity.