The pivot of Livelii
According to Crunchbase, Livelii closed an undisclosed seed round this month.
We originally wrote on the ~11-person Canadian startup in 2020, when it was looking to provide freelancers with a platform that combines invoicing, payments, and benefits including paid time off and health and dental care. This application would generate estimates and invoices, and after a client received an invoice, it would aid with collecting and processing payment while also setting aside a portion of the payment for certain benefits that were secured through Manulife .
Back then, Livelii offered two paid options; one of which gave freelancers the option to put $10 a month for benefits, as getting enrolled in the health and dental coverage required freelancers to have 12 months of estimated premium in their Livelii accounts.
Then, in 2021, we covered the startup’s seed round – raised through crowdfunding site FrontFundr. Our takeaway back then was that Livelii’s model is challenging because of its target audience and the time it would take the average freelancer to accumulate a meaningful wellness plan.
Today, Livelii is simply another benefits offering for solopreneurs aged 18 to 63 – “designed for the self-employed, we’ve negotiated a policy for you and your family to get your dental and health care back on track.”