The Hartford nearing rebrand of Navigators

Following The Hartford’s recent rebrand, the insurer has filed a new trademark application for “NAVIGATORS,” signaling a potential refresh for its subsidiary, Navigators .

According to USPTO records, The Hartford submitted a trademark application on March 17, 2025, under serial number 99087131. The mark consists of a black circle with two white waves and falls under International Class 036, covering insurance underwriting services. The filing is currently in the early stages.

Navigators Group, acquired by The Hartford in 2019 for $2.1 billion, specializes in marine, construction, and environmental insurance.

As a side note, The Hartford runs business ads on Reddit, but the redirect still displays the old logo.