The Established & The Experiment
According to biBERK COO Rakesh Gupta its D2C small business insurance brand, which was launched by Berkshire Hathaway last year, is the brainchild of Ajit Jain, Berkshire’s top insurance executive, and is signing up twice as many customers as it did a year ago. Also 50% of customers can buy coverage online without human help (up from 10% a year ago). Because “if people can buy paper towels on the internet, why not insurance?” Know how it can get bigger? By redirecting Geico’s small business leads to biBERK as opposed to Hiscox. You’re welcome.