The Co-operators Operates Beyond Insurance

Last year Canadian insurer The Co-operators introduced Home to Be, an app that gives first-time homebuyers information to make a smart purchasing decision. Inspiration came from three key factors: (1) growth in the housing market, (2) an onset of eager millennials with little-to-no home-buying experience, and (3) a review of the end-to-end mortgage process (Think: it’s painful).

“Squash those first-time homebuying jitters with Home to Be , a free and absolutely essential app that tells you everything you could possibly need to know about the property you’ve been eyeing – like home value, anticipated repair costs, estimated insurance needs, neighborhood trends, and more.”

Feedback ranges from “horrible” to “great”.

Bottom Line: Travelers, Liberty Mutual and #MeToo come to mind.