The American equivalent of DeadHappy is now live

Wysh Life and Health Insurance Company is live; offering term life insurance starting at $9 a month in Wisconsin and North Carolina.

Founded in 2021, the Milwaukee-based company is more formally known as Wysh Life and Health Insurance Company – formerly known as Greenhouse Life Insurance Company. Recall, RGA sold Greenhouse Insurance to Northwestern Mutual back in April.

According to its site, Wyshbox’s term life product application asks certain lifestyle and health questions to help avoid requiring a medical exam.

Get a feel for the flow below:

Bottom Line: The American equivalent of DeadHappy (aka ‘make a deathwish’). Also, it’s been around 3 years since I’ve taken the stage at the OnRamp Insurance Conference to share our life insurance concept – life insurance to die for. You can download the presentation here (page 50).