Suzuki partners with Wrisk

Suzuki GB Plc has appointed Wrisk , a UK-based embedded insurance platform, to power its new car insurance proposition. Wrisk will deliver core digital platform and essential intermediary services, enabling Suzuki to launch and scale its monthly rolling subscription model across the UK market.

All new and existing Suzuki customers will have the option of Suzuki specialist insurance, which guarantees end-customer access to approved repairers. The partnership also introduces a free driveaway coverage offer at the point of vehicle purchase.

“Our partnership with Wrisk allows us to move beyond traditional annual policies and offer a truly customer-centric, monthly rolling subscription without any hidden fees which aligns perfectly with our ambition to be ‘the trusted car brand’. Wrisk’s deep understanding of the automotive sector, combined with their cutting-edge platform, makes them the ideal partner to deliver a seamless, integrated insurance solution that fundamentally enhances brand loyalty.” – Denis Houston, Director Aftersales at Suzuki.

“We are delighted to partner with Suzuki, a brand that shares our values of continuous innovation to deliver truly customer-centric products. This partnership supports Suzuki on their continued journey as a market-leader, defining a new standard in the industry by transforming their insurance proposition into a true value-add for the customer and a strategic asset for the brand.” – Robert Cottrell, VP Commercial, Wrisk.