Sure raises $100 million

Sure announced the closing of $100 million in Series C funding led by Declaration Partners and Kinnevik with additional participation from WndrCo, FTAC Ventures, Expanding Capital, and existing investors W. R. Berkley Corporation and Menlo Ventures. This growth round will accelerate Sure’s global expansion, expedite new product launches, and streamline embedded insurance customer experiences.

Founded in 2014, Sure enables brands to launch insurance products via its end-to-end embedded insurance infrastructure. Clients include Farmers, Chubb, Intuit, Betterment, and Carvana.

“We are pleased to partner with Sure CEO Wayne Slavin, a visionary leader, and his team. Sure enables companies to embed insurance into their customer journey and powers the digital offerings of insurers, in both cases creating seamless, convenient, and personalized insurance experiences. This transformational technology reveals a massive global market opportunity, and this new funding will help Sure capitalize on it.” – Brian Stern, partner at Declaration Partners.

“Through our extensive experience of investing in consumer brands we have seen first-hand what tremendous value embedded finance can bring to both brands and their customers. Sure is emerging as the leading enabler for insurance companies and global brands to build the next generation of products together, and among their customers you already find our portfolio companies. We love how Sure removes the complexities of digital insurance software, allowing their clients to focus on what they do best.” – Ola Nordbye, Kinnevik.

“This round will fuel our expansion, enabling us to help the insurance industry reach its full potential in an online era. Insurance, much like financial services, desperately needs modernized technology to meet the ‘right here, right now’ mentality of the modern customer. As carriers continue to prioritize digital transformation and brands expand financial services to include insurance, Sure is the proven platform to power insurance programs for the world’s largest companies.” – Wayne Slavin, Sure’s co-founder and CEO.