Sunsetting of Toggle

Toggle , launched by Farmers in 2018 and built on the Sure platform, is sunsetting its renters insurance products in most states, citing “a broader strategic plan” to focus on core offerings.

The brand is currently discontinuing renters insurance in Mississippi and Arkansas. In Mississippi, 866 renters policies will be nonrenewed; in Arkansas, 390 policies will face the same outcome. Affected policyholders are being referred to Farmers Insurance for alternative coverage.

However, based on user experience, prospective customers often encounter the following message when attempting to initiate a quote on gettoggle.com, regardless of the product selected: “Thanks for starting a quote with Toggle! We’re sorry, but we can’t finish your quote here. But the good news is we may be able to get you a quote with our affiliate, Farmers Insurance.”

Since these policies were issued directly, agent relationships remain unaffected.

The renters withdrawal comes as Toggle pursues substantial auto rate hikes across multiple states. In Arizona, the company recently proposed a 19.7% overall rate increase, affecting over 1,000 auto policyholders. In Georgia, it is requesting a 13% hike impacting 3,043 policyholders. In Texas, Toggle filed for a 27% overall increase that could affect nearly 16,000 policyholders. And in Oregon, it is seeking a 40% rate increase, impacting more than 500 policyholders.