Sun Life Malaysia and BookDoc Partners to Offer SunActiv

Last month, Sun Life Malaysia announced its partnership with BookDoc to offer a wellness reward mobile app called SunActiv, developed by BookDoc, that aims to empower its clients to embrace an active and healthy lifestyle for a brighter life. The initiative is part of the insurer’s Live Healthier Lives strategy.

SunActiv is a program that offers rewards for active users that…walk. Features include: (1) ability to search and book healthcare professionals, (2) ability to track steps to determine reward level (Bronze, Silver, Gold or Platinum) and enjoy access to lifestyle deals, (3) ability to stay connected with the latest news on medical and technology, and (4) access a marketplace to shop for best values in wellness and fitness offering.

SunActiv is currently available for download on Google Play Store and Apple App Store by invitation only.

 

Bottom Line: because it worked so well for Vitality.

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