Sun Life Becomes First Canadian Insurer to Launch Online Coach Ella

Canadian life insurer Sun Life Financial announced its plans to launch ‘Ella’, an interactive digital coach that will help clients fully utilize their benefits and pension plans . “Say you have money in your healthcare spending or wellness account that you didn’t know was about to expire and Ella prompts you to use it. Or perhaps your daughter is turning 21 and you don’t realize she will soon need her own healthcare coverage to replace your benefits coverage – Ella can help with that too. Maybe you didn’t know your employer will match your retirement savings – she can help ensure you take advantage of these benefits. In today’s busy and complicated world it can be difficult to keep track of everything, and benefits and pension plan details are no different. With Ella, you will have a coach there to keep an eye on your plans, surfacing important information you might have otherwise missed, all while guiding you in how to take action” – Isabelle Hudon, Executive Chair, Sun Life Financial Quebec and Senior Vice-President, Client Solutions, Sun Life Financial Canada.


The feature will be available to Sun Life clients beginning this Fall, and will first appear in the benefits and pension area, providing outbound information, insight, and advice through highly sophisticated data analytics. Over time, Ella will evolve to be increasingly interactive through artificial intelligence and offer a broader scope on healthcare, empowering Canadians by connecting them to the best healthcare resources, information, and value. “We also see opportunities for Ella to help our advisors serve our retail Clients, and have exciting plans to make this happen next year. Ella will complement the support we already provide through our call centers and the holistic advice our nearly 3,300 advisors offer every day.”