State Farm Latest Ad Campaign: ‘Backstory’

State Farm released its latest ad campaign – Backstory – on June 19 2017. The concept: a series of 30-second spots that highlight the sentimental value of stuff such as a car, a truck, a piano and a chair.

https://www.youtube.com/watch?v=ECmoA_u-Ui8

https://www.youtube.com/watch?v=DIQb5zBJ3v4

On a scale from 1 to 10: 2 slow.

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State Farm Latest Ad Campaign: ‘Backstory’

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State Farm doubles down on women’s sports investments

State Farm reports Q3 results

State Farm reports Q2 results

State Farm and ADT test new offering in Georgia