State Farm hits the refresh button

The 94-year-old insurer introduced a new tagline: “Here to Help Life Go Right”. If you say it long enough, it will stick. Bottom Line: insurers are scrambling to improve their messaging. Exception: Geico.

Marketing

State Farm doubles down on women’s sports investments

By Coverager ·

State Farm and its affiliates are the largest providers of auto and home insurance in the US.

Financials

State Farm reports Q3 results

By Coverager ·

The group of companies reported a net underwriting loss of ~$4 billion.

Financials

State Farm reports Q2 results

By Avi Ben-Hutta ·

The company reported a net underwriting loss of ~$5.7 billion for the first six months.

Business

State Farm and ADT test new offering in Georgia

By Avi Ben-Hutta ·

The incentive is now available in 14 states.

State Farm hits the refresh button

Share this

Get Coverager to your inbox

State Farm doubles down on women’s sports investments

State Farm reports Q3 results

State Farm reports Q2 results

State Farm and ADT test new offering in Georgia