Starling Bank Partners with Direct Line Group
Starling Bank and Direct Line Group announced a partnership to allow current account customers to apply for home insurance directly through Starling’s in-app Marketplace.
Launched in 2014 with £233m in funding, Starling is one of the fastest growing banks in the UK. It offers customers a fully digital experience without the need to visit a branch. The bank has built an in-app Marketplace, providing customers with access to a suite of third party financial products and services that help them manage their money.
This partnership will enable Starling customers to connect their accounts with Direct Line Group’s home insurance brand Churchill. Through the partnership, customers will be offered buildings and contents cover with a range of “comprehensive features and benefits.” Customers who choose to select home insurance through the in-app Marketplace will be directed to Churchill’s quote and buy page after opting in to have some of their details pre-filled.
“We are delighted to be working with Starling Bank. We recognise that the platform economy provides significant opportunities to streamline the insurance experience. Starling Bank are at the forefront of this movement and this partnership enables us to innovate as we continue to make insurance easier and better value for customers by providing seamless access to our insurance services through transactional APIs.” – Rob Fleet, Director of Partnerships at Direct Line Group.
“Churchill is a well-known and trusted brand and we are both committed to using technology to financially empower our customers. Partnering with Churchill means Starling customers will save valuable time and effort on their home insurance.” – Anne Boden, CEO of Starling Bank.