Southampton Financial acquires aha insurance

Southampton Financial has acquired digital insurance brokerage aha insurance .

Brian Reeve, CEO of Southampton, expressed enthusiasm for integrating aha into their portfolio, aiming to boost innovation and growth.

aha insurance , established in 2017, offers online car and home insurance in Ontario, Alberta, and British Columbia.

CEO Steve Livingstone sees this as a significant step for aha, anticipating access to broader resources for expansion. Southampton aims to create an integrated platform with brokerages and MGAs and is exploring expansion into Quebec with French language services. Their strategy includes partnerships for areas outside their expertise.

Bottom Line: Not a company that stood out by any means.