Singtel and AIA Introduce StepUp

Singtel, the largest mobile network operator in Singapore, has partnered with AIA to launch StepUp, a wellness platform that allows customers to earn local mobile data with every step they take.

With StepUp, customers can earn up to 3GB of mobile data depending on the number of steps they take in a month. For example, a customer who takes 5,000 to 7,500 steps a day over the course of a month will be able to redeem 1GB of mobile data, while a customer who achieves a daily goal of 10,000 steps in a month will receive 3GB of mobile data.

StepUp is available to Singtel postpaid customers on My Singtel app and will also offer lifestyle rewards from AIA and other partners, as well as content relating to wellness, fitness and nutrition, to encourage Singaporeans to lead more active lifestyles.

“We want to encourage healthy lifestyles and wellness, and with StepUp, customers will be rewarded for their efforts to keep fit. We are always trying to find ways to offer customers products, services and perks to complement their digital lifestyles. Our partnership with AIA marks a shared commitment to champion the importance of staying active for life.” – Yuen Kuan Moon, CEO, Consumer Singapore, Singtel.

“Our partnership with Singtel redefines what it means to enable healthier, longer, better lives in today’s digitally-enriched world. Through leveraging Singapore’s digital advantage, our common shared value is to make a real difference in people’s lives, particularly when Singaporeans are spending more time on their digital devices such as their mobile phones and living sedentary lives. With StepUp, individuals and families can now take charge of their own health and integrate more active lifestyle habits into their daily lives.” – Patrick Teow, CEO, AIA Singapore.

Bottom Line: They’ll need the extra data with all that walking.