Simply Business Hits The Refresh Button
— Simply Business (@simplybusiness) September 15, 2017
Wait, but why? Turns out Simply Business wanted “a more defined positioning with a vibrant new logo, fresh color palette and messaging”. Also, ‘SB’ “creates a ‘visual window’ to reflect the diversity of business trades Simply Business insures.” Okay. Recall: the UK aggregator was recently acquired by Travelers and is already operating in the US to a certain extent.