Simply Business appoints Jodi Cartwright as UK chief commercial officer

Simply Business  has named Jodi Cartwright as its new UK Chief Commercial Officer. In this role, Cartwright will oversee the company’s commercial strategy, with a focus on accelerating growth through partnerships, new product offerings, and expanding its core digital broker model for small businesses and landlords.

Cartwright brings more than 30 years of insurance experience, having held senior roles across traditional insurers and insurtechs. Her appointment comes as Simply Business continues to scale, having surpassed one million global customers in 2024 and more than doubled its customer base over the past five years.

The company’s growth has been driven by an expanded product portfolio—including commercial combined, contractors combined, and commercial vehicle insurance—and a broadened distribution network targeting UK SMEs through its digital platform.