Shapa Teams Up with Vitality

Vitality Group announced a partnership with Shapa, a healthtech company focused on chronic disease management and prevention. Now Vitality members will have access to Shapa’s health management solution that includes a smart scale without numbers and member interventions.

Shapa, a 13-person company based out of Cupertino, was founded in 2016 by Nati Lavi and Dan Ariely, Lemonade’s chief behavioral officer. The company combines behavioral science and technology, and has developed a display-less scale, providing people with feedback and personalized programs to improve their health.

“Shapa brings our behavioral science insights that help people successfully manage their health and lose weight without demotivation to the Vitality platform. We are thrilled to collaborate with Vitality to combine our knowledge and understanding of human behavior with Vitality’s clinical and incentive knowledge to bring a new set of solutions centered on consumer behavior change to the US healthcare market.” – cofounder of Shapa, Dan Ariely.

“Vitality is constantly seeking ways to connect the right science, the right incentives, and the right technology in a dynamic way that genuinely creates behavior change for our clients and plays a more integrated role in our member’s day to day health . We are in their pockets (smart phones), on their wrists (Apple Watch), even meeting them at the grocery checkout (healthy food). Shapa’s device is a logical extension to that connectivity, as are the various disease prevention programs that they run.” – CEO of Vitality Group USA, Tal Gilbert.

Bottom Line: Shapa could be for you. Take the quiz.