Senior Market Sales acquires retirement planning firm Stratton & Company

Senior Market Sales (SMS), an insurance marketing organization owned by Alliant, has acquired Stratton & Company , a Florida-based retirement planning firm focused on retirement income strategies.

Founded in 2001 and headquartered in Nocatee, Florida, Stratton & Company specializes in retirement planning and annuity distribution. The partnership with SMS will allow it to expand its reach through SMS’ national network while gaining access to a broader portfolio of health and wealth products.

SMS, which joined Alliant in 2020, distributes Medicare Supplement, Medicare Advantage, annuity, life, long-term care, individual health, and travel insurance products through independent agents nationwide.

“Our proprietary, best-in-class planning process is designed to empower both those transitioning into retirement and those already retired to maximize their quality of life. Partnering with Senior Market Sales will allow us to scale across their national network.” – Eric Stratton, president of Stratton & Company.