Securian Canada launches Creditor Insurance Digital Discovery Tool

Securian Canada announced the launch of the Creditor Insurance Digital Discovery Tool, a digital resource that allows lenders to compile customer information such as income, expenses, and liabilities into one platform to help discover their true insurance needs.

Officially launched earlier this year in collaboration with a leading Canadian bank, the tool has been rolled out to approximately 3,000 lenders in 900 branches across Canada, with the potential to reach more than 150,000 customers. It allows bank staff to move away from manual excel worksheets and drive “more meaningful” creditor insurance conversations with customers. The solution utilizes visual aids to demonstrate the range of potential scenarios that could significantly impact financial situation, such as job loss, critical illness and other unexpected life events.

The educational tool is available for lenders in both English and French.

“The Creditor Insurance Digital Discovery Tool is designed to help customers understand the need for creditor insurance and prepare for a range of potential scenarios that could significantly impact their financial situation, such as job loss, critical illness and other unexpected life events. We plan to continue creating more digital tools like this to support Canadians and help them progress toward a more secure financial future.” – Sharla Postic, Chief Administrative Officer of Securian Canada.