Canadian Premier launches digital life insurance product

Toronto-based digital life insurance platform PolicyMe has partnered with Canadian Premier to launch a fully digital life insurance product.

Founded in 2018, PolicyMe (a team of ~24) offers a life insurance comparison site. Customers can now purchase up to $5 million in life insurance coverage online and according to the company the majority of users receive an approval within 20 minutes.

“Now more than ever, customers are demanding the ability to buy life insurance completely online, and we’re happy to deliver. By slashing distribution costs and using advanced underwriting technology, we’re able to pass savings along to the customer and speed up the process.” – Andrew Ostro, Co-Founder & CEO of PolicyMe.

“Canadian Premier is embracing digital solutions to make the customer journey and purchase process an informed, fast and easy one. The pandemic has accelerated overdue change in the life insurance industry. Our partnership with PolicyMe expands our footprint in the Canadian market, while protecting our customers and those they care about most.” – Suzette Huovinen, CEO of Canadian Premier.