SE2 Makes Majority Investment in

SE2, a provider of third-party administration services for life insurance companies in the US, announced an increased investment in, a customer engagement technology platform focused on the life insurance and annuity industry.

Headquartered in Princeton, NJ, engages existing and prospective customers through an interactive platform that rewards policyholders for taking steps to improve their physical, mental, and financial wellbeing through educational content, wearables and life event data. This investment will drive continued scalability and growth for as they launch the latest version of their white-labeled platform later this year.

“SE2 and’s collaborative focus on delivering customer centricity and technology will be a true asset to carriers looking for efficient and effective solutions in a landscape where consumer expectations for fast, easy, and fun digital experiences continue to increase.” – CEO and cofounder of, Jon Cooper,.

Founded in 2012, uses behavioral economics, social psychology, and personalized content to nurture a community of highly engaged consumers. has established partnerships with leading insurance companies across eight countries, including two of the top five largest international carriers.

SE2 is now a majority owner in, which will continue to be led by its current management team. Terms of the transaction were not disclosed.