Salty raises $4 million

Salty.AI raised approximately $4 million from 24 investors in an equity offering that began in March 2026, according to a Form D filed with the SEC on September 22. The filing does not identify the investors.

The funding follows Salty’s August relaunch as an AI-native insurance provider focused on households with car payments.

The digital agency reviews customers’ existing policies, compares options from more than 20 carriers and re-shops coverage at renewal. Recent partnerships include OpenRoad Lending, which offers Salty’s insurance options to auto refinance applicants, and Mercury Insurance, which launched a digital binding experience through Salty.