Roost® Announces Addition of CFM Insurance to its Home Telematics Program


Roost® Announces Addition of CFM Insurance to its Home Telematics Program

Smart Sensor Deployment to Help Drive Policyholder Engagement

Sunnyvale, CA – February 5, 2019 – Roost, a leader in Home Telematics for property insurance carriers, today announced that CFM Insurance has joined Roost’s Home Telematics Program (HTP). In partnership with Willis Towers Watson, and visionary insurance carriers State Auto Insurance, Country Financial and Encompass Insurance, the HTP is applying advanced analytics to gain impactful insights into the effect of home installation of Roost smart sensors on fire and water loss mitigation as well as customer engagement.

“We are thrilled to have CFM Insurance, join the HTP and enjoy the shared benefits of this unique home telematics industry group,” said Roel Peeters, co-founder and CEO of Roost. “By sharing insights and data, the HTP will develop best practices for the deployment of smart sensors in the home, deliver valuable insights into mitigating loss costs and enabling meaningful engagement between insurers and their valued customers.”

As a member of the HTP, CFM Insurance will deploy various kits of Roost Smart Sensors, including the Roost Smart 9V Battery (for smoke alarms) and the Roost Smart Water Leak and Freeze Detector to a set of their policyholders. These innovative devices deliver notifications to customers’ smartphones when a suspected water leak or fire event occurs.

“To maintain our status as one of the best property and casualty insurers in the State of Missouri, we are continuously focused on how to improve the insurance experience,” commented Jake Black, President and CEO of CFM Insurance.  “The partnership with Roost allows us to offer a range of smart home sensors to our members and better understand their loss-mitigating impact.”

The award-winning Roost Smart 9V Battery is a simple retrofit solution that transforms existing smoke alarms into smart alarms. If the alarm sounds and no one is home, a smartphone notification is delivered. The Roost Smart Water Leak and Freeze Detector is designed to sense water leaks as well as humidity and freezing temperature situations. Each detector can be easily located in places around the home most prone to water leaks such as sinks, hot water heaters, toilets and various appliances. It then delivers smartphone alerts via the CFM Insurance branded app to help minimize water damage and loss. These Wi-Fi enabled smart sensors don’t require a hub and set up in less than five minutes.

Roost’s Home Telematics solutions are changing the way insurers engage with their policyholders, mitigate fire & water claims and drive new business growth.

About Roost

Roostis a technology company headquartered in Sunnyvale, CA. As creators of the Roost Smart Battery and the Roost Smart Water Leak and Freeze Detector, Roost has developed a unique, patented, connected platform of data sensors that deliver the ultimate in installation simplicity and the most affordable way for insurers to provide Home Telematics solutions. Roost’s primary go-to-market approach is through Insurance companies deploying directly to their policyholders. The effect is a reduction in claim cost expenses (fire and water perils costing $20B per year in the U.S.), as well as driving policyholder engagement through a content-rich, digital mobile app experience, impacting retention and customer acquisition. For more information, please visit

About CFM Insurance

CFM Insurance has a strong history insuring the families of Missouri that dates back to 1867. Formally organized in 1869 in the small town of Concordia, Missouri, the mutual philosophy started a great company. Through its 150-year history, CFM has evolved into a progressive, forward-thinking Missouri mutual dedicated to the following core beliefs; strong relationships, providing great protection for policyholders through modern insurance packages, ease of doing business with our agents, and simply being good to people. The company provides a great work environment for its team, and generously gives back to the communities and causes that built the company.

CFM Insurance benefits from a great network of agents with a presence in every county in the state of Missouri. By placing a strong focus on modern technology, CFM has worked to streamline the insurance experience for policyholders and agents. The approach gives both agents and underwriters current information and ensures a timely process for placing business. This technology, along with compiling a great team of experienced individuals in the insurance industry from across the state, has placed CFM Insurance as a major player in the Missouri market.


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