Reviti calls it quits

Irony has it that the life insurance company targeting quitters is calling it quits.

In a statement posted to its site, digital life insurance broker Reviti stated that it is no longer taking on new customers and has decided to cease distribution of any Reviti Term Life insurance policies and that those who require support can contact Scottish Friendly.

As background, the London-based subsidiary of tobacco company Philip Morris International was established in 2018 and launched a year later with the promise to offer a cheaper life insurance product to smokers who quit or who switch to e-cigarettes. “When you make the best choice and quit tobacco and nicotine altogether for 12 months, we’ll work with you to find out if you would qualify for a discount of up to 50% off your premiums (monthly payments).” As mentioned earlier, coverage was underwritten by Scottish Friendly .

The news comes only 4 months after the company completely refreshed its look and feel.