RBC Launches Digital Wellness Program

RBC Insurance has launched a digital wellness program powered by LifeWorks that is available to its Group Benefit Solutions plan members with health coverage. Available on RBC’s web portal and mobile app, the digital wellness program allows users to identify health risks, get recommendations, track progress, measure impact and earn rewards.

“We understand the importance of employee wellbeing and how an effective wellness program can shape the workplace culture and increase productivity. But there are real obstacles for employers to implement and run a wellness program. Our digital wellness program makes it easy for employers to support their employees’ wellbeing by providing users with customized content they’re interested in, challenging them, informing them and rewarding them for making healthier choices. Through the power of discounts and perks, we are able to attract all types of users, not just those who are already healthy and using health and wellness apps. Users are incented to return regularly through rewards and are provided with information that is meaningful for them personally, which can help them create new healthier habits and change their attitude towards wellness for the long-run.” – Senior Director of Group Insurance at RBC Insurance, Julie Gaudry.