QBE North America partners with Assureful

QBE North America announced the launch of a new program partnership with Assureful to deliver pay-as-you-sell commercial general liability insurance for e-commerce merchants.

The usage-based insurance product is designed specifically for merchants selling products on major online marketplaces, and offers coverage for bodily injury, property damage, and personal injury.

QBE Hong Kong has also partnered with Assureful to offer Pay-As-You-Sell Product Liability insurance program in that region.

Founded in 2020 and launched in 2023, Assureful is a Lloyd’s Coverholder.

“QBE North America is excited to partner with Assureful to offer this innovative insurance solution to e-commerce merchants. Selling products online comes with challenges and this insurance solution offers customized coverage to meet the unique needs of merchants.” – Jim Haggerty, head of Commercial Programs, QBE North America.

“This partnership with QBE North America represents an important milestone for Assureful. By uniting QBE’s scale and underwriting expertise with our GenAI-driven approach, we are bringing to market a unique insurance product purpose-built for e-commerce first merchants. There is simply nothing else like it today that gives consumer products companies protection, confidence, and compliance that traditional insurers cannot match.” – Rohit Nair, Founder & CEO of Assureful.