Prudential partners with Dylan Harper to promote financial planning

Prudential Financial  announced a partnership with Dylan Harper, the No. 2 overall pick in the 2025 NBA draft, to highlight the importance of early retirement planning. The collaboration extends a previous relationship from Harper’s time at Rutgers University and includes his decision to become a Prudential customer.

Through the partnership, Harper will appear in Prudential’s social media and live events focused on financial education and long-term planning. The initiative aims to engage younger audiences and encourage proactive approaches to saving and retirement.

According to Dylan Tyson, president of Retirement Strategies at Prudential, the campaign reflects the company’s mission to help people envision and prepare for their future selves. Harper’s involvement, added chief brand officer Richard Parkinson, goes beyond traditional sponsorship by demonstrating a genuine client relationship and personal commitment to financial wellness.