Prudential files trademark for “Prudential Advisors At Work” platform

Prudential Financial has filed a new trademark application tied to what appears to be a broad workplace focused financial advice and education offering.

Filed on December 5, 2025, the trademark ‘Prudential Advisors at Work – financial advisors and financial education, available anytime, anywhere’ covers services spanning insurance (including P&C), annuities, pensions, and investment products, alongside financial, estate, and retirement planning. The application also includes brokerage and administration of mutual funds.

The trademark is filed as an intent to use service mark.