Prudential Boosts Singapore Insurtech Scene with PRU Fintegrate

Prudential Singapore announced the launch of PRU Fintegrate that seeks to collaborate with fintech startups in Singapore and globally, and to co-develop digital solutions for customers .


PRU Fintegrate will focus on building innovative financial solutions, simple interfaces and seamless experiences for customers. These enhancements will be applied across the entire value-chain, from helping customers understand how to bridge their protection gap, plan better for their financial future, to simplifying their insurance purchase and claims process, as well as providing Prudential’s Financial Consultants with digital tools to serve their customers better.


Selected startups will be able to integrate their solutions into the business through the insurer’s API platform. Prudential’s business mentors and digital specialists will provide guidance to ensure that the solutions are commercially viable.


“Digital innovation is a key component in our overall strategy for the region as we recognize the fast-changing needs and preferences of our customers, including the technology-savvy millennial generation which is expected to represent 60% of the global population by 20202. We are committed to investing not only in enhancing our internal capabilities but also in seeking collaboration opportunities with entrepreneurial startups to create value for our customers” – Chief Executive of Prudential Corporation Asia, Nic Nicandrou.

PRU Fintegrate is looking for startups that have a solid track record and offer solutions that can be applied at scale and at speed. Other selection criteria include the applicability of their solutions to provide better customer experiences, as well as viable customer use cases. Basically, can you solve any one of these  19 problems?

Bottom Line: the first program of its kind by Prudential and a key pillar of the insurer’s digital roadmap.