Price Wars in Your [Insurtech] Future

Earlier this week, we covered Jerry, the emerging digital insurance shopper. Yesterday, Jerry texted me to say that ISU‘s got nothing on Lemonade. Recall: I’m a Lemonade renters insurance policyholder and ISU is a partner of Jerry, providing the startup with access to markets. A lot of markets. Have a look:

Cleary, Jerry’s shopping process isn’t instantaneous but hard to call that a disadvantage. Gotta wonder if GEICO’s aware of this…Either way, ugly price wars in our future.

PS. This ISU: