Another Insurtech Drops Umbrella Logo

Little Jerry!

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Jerry, the Palo Alto-based digital insurance shopper established last year, has a new look.

 

Before.

 

After.

 

Refresher. Jerry (Jerry Financial and Insurance Services) is led by YourMechanic founder Art Agrawal and has raised an undisclosed Seed round. It’s on a mission to shop for one’s insurance and alert him/her when prices drop. Here’s how it works: (1) user signs up for an account online, (2) enters car and/or home insurance intel, and (3) waits for Jerry to find insurance with better prices. To do so, Jerry has partnered with ISU Insurance Agency Network, a group of independent insurance agencies.

 

Look:

 

One can’t help but wonder if the new look has something to do with Travelers . After all, the primary reason I remember Brolly is because of how it avoided a dispute with Travelers, PolicyPal has already changed one logo (and may be in the process of changing another one) and My Insurer changed its logo twice.

 

 

Final thought.