PGA Tour and Pacific Life announce 5-year partnership
Pacific Life , a global life insurance and retirement solutions company, announced a new five-year partnership with the PGA Tour as part of its Official Marketing Program.
The agreement, which runs through 2027, gives Pacific Life the designation of “Official Life Insurance Sponsor of the PGA Tour and PGA Tour Champions.”
“Pacific Life is the perfect fit as a member of the PGA Tour’s Official Marketing Program, and we are excited to showcase their offerings and resources with our players and fans. Pacific Life’s steadfast commitment to providing financial security to individuals and families for 155 years make it an ideal company to partner with. We look forward to working alongside them moving forward.” – Brian Oliver, PGA Tour Executive Vice President, Corporate Partnerships.
With the new Tour relationship, Pacific Life plans to amplify its brand via broadcast and online advertising through multiple Tour-owned media platforms. In addition, Pacific Life will support various tournaments on the schedule and also plans to engage with PGA Tour players to deliver added brand awareness with a qualified audience.
“The TOUR marketing partnership is an evolution of our longstanding relationship with golf that connects us with a desirable and engaged audience. We are excited to build upon our brand and business with the world’s premier professional golf organization. We look forward to our involvement with players, fans, and tournaments and creating new opportunities for life insurance advisors and their clients to engage with Pacific Life.” – Tennyson Oyler, Pacific Life Senior Vice President, Brand Management and Corporate Affairs.