PetPlate Raises $4M in Seed Led by Dane Creek Capital

PetPlate, a direct-to-consumer subscription service that delivers fresh-cooked pet meals, announced that it has closed a $4 million seed round led by Dane Creek Capital. Other notable investors include Amity Supply, SWAT Equity, The Yard Ventures, Castor Ventures, and BrandProject, PetPlate’s first institutional investor. The company will use the funds to scale operations to meet demand.

 

 

PetPlate sells human-grade meals for dogs in pre-portioned containers that can be served straight from the fridge or warmed up in a microwave. The meals are kettle-cooked in a USDA facility, using fresh meat, produce, and a proprietary blend of vitamins and minerals, and are formulated for a dog’s diet by the company’s veterinary clinical nutritionist, Dr. Renee Streeter.

 

“We are delighted to support PetPlate in its mission to become the market leader in the DTC fresh pet food category. Demand for a healthy alternative to kibble will grow exponentially in the next few years. Given the superior quality of PetPlate and the emotional connection that consumers have with the brand, we are confident in the team’s ability to lead this next generation of pet food” – Chairman & CEO of Dane Creek Capital Corp, Mark Warren.

 

PetPlate was founded by Renaldo Webb in 2016 to address the need for better quality dog food. As a former operations consultant, Renaldo saw firsthand the inferior ingredients and substandard cooking processes used to make kibble and other mass-market pet food. Inspired by his dog Winston, he launched PetPlate to ensure that his dog, along with millions of other dogs, could easily access fresh-cooked meals that are balanced for a dog’s diet.

 

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Bottom Line: a potential affinity partner.