Pet Plate closes $9 million Series A round
PetPlate , the D2C fresh pet food startup, announced a $9 million Series A round led by DFE Capital Management and 301 INC, the venture capital arm of General Mills. Additional investors include Marco Polo and Fernbrook Capital Management LLC, along with existing investors, The Yard Ventures and Castor Ventures.
Founded in 2016, the NY-based startup offers a subscription service for freshly cooked pet food. The meals are kettle-cooked in a USDA facility, flash-frozen to lock in freshness, and delivered to consumers. To date, Pet Plate has served more than 9.2 million meals to over 300 breeds in 48 states and Washington, D.C.
“The pet food category is one of the largest food categories in the U.S, and it’s still growing. Pet owners are driving the humanization and premiumization trends as they look for the same quality meals to feed their pets as they want for themselves, which is why we believe in the customer-centric approach that Pet Plate has taken.” – John Haugen, managing director of 301 INC.
“With the backing of industry leaders and world-class investors in this round, Pet Plate is now poised to scale its business and its brand to reach millions of dogs across the country. This milestone represents the next leg of our journey to improve the lives of pets through better nutrition.” – Gertrude Allen, CEO of Pet Plate.
Bottom Line: Your next pet insurance distribution partner.
