OpenAI tests ads in ChatGPT for free users

OpenAI has begun testing ads in ChatGPT in the U.S. for logged in adult users on the Free and Go tiers. Paid plans including Plus, Pro, Business, Enterprise, and Education will remain ad free.

According to the company, the ads will be clearly labeled and visually separated from responses, and will not influence the answers ChatGPT provides. Advertisers will not have access to user conversations, chat history, or personal data, and will receive only aggregated performance metrics such as views and clicks.

During the test, ads may be matched to the topic of a conversation and past interactions to improve relevance. Ads will not appear for users under 18 or alongside sensitive topics such as health, mental health, or politics.

Users will be able to control their ad experience, including dismissing ads, managing personalization, and deleting ad data.

“Our goal is for ads to support broader access to more powerful ChatGPT features while maintaining the trust people place in ChatGPT for important and personal tasks. We’re starting with a test to learn, listen, and make sure we get the experience right.” – OpenAI.