Aviva launches insurance app on ChatGPT

Aviva is launching a home insurance quoting app on ChatGPT, allowing customers to receive an initial quote for its Signature Home Insurance product within “minutes.”

The app, developed as part of Aviva’s partnership with OpenAI , will be available through the ChatGPT app store and will guide users through a short set of questions before generating a quote. Customers can then complete the purchase on Aviva’s website.

“Customers choose to buy their insurance in many different ways and this app will be a brilliant new addition to Aviva’s existing distribution channels, allowing more customers to access our products when and how they want. The app is simple to use, allowing customers to get a home insurance quote with just a few questions. We already compete strongly across all distribution channels, including direct, price comparison websites, brokers and partnerships, and this will now enable customers using LLMs to purchase from us. Although use of LLMs in financial services is relatively new, it’s likely we will see more customers adopting this purchase method as behaviour changes and LLMs become more commonplace.” – Owen Morris, CEO Aviva UK Personal Lines.