On-Demand Rides Provider Alto Selects Farmers

Farmers has been selected to provide commercial auto insurance to Alto Experience , a new provider of on-demand car services. The Texas-based transportation service startup has begun offering its unique, members-only experience to rideshare users in Dallas, with plans to expand to new cities.



“The auto insurance landscape continues to shift as technology enables new business models for transportation. Our affiliation with Alto is the latest example of our ability to understand the unique risks faced by marketplace disruptors and deliver innovative insurance solutions.” – Head of Commercial Products for Farmers, Drew Saad.

With its launch, Alto is providing Dallas-area members: (1) a ride experience designed for personal safety and comfort, (2) access to a dedicated fleet of top safety-rated SUVs which are maintained daily, and trained, background-checked employee drivers, (3) real-time vehicle telematics and video-based driver monitoring to promote safe driving behaviors, and (4) an app-enabled vehicle identification tool allowing members to light up the car and cue unlocking at the touch of a button.